New Initiatic Cream Featured in Health!

If you every wondered about the benefits of Goji berry, check out Health Magazine's recent editorial on this powerful antioxidant featuring our very own Initiatic Cream!

Initiatic is a new line formulated for those noticing those fine lines and wrinkles appearing (which is never fun!)

The line was developed to meet the needs of women aged 30 and over and formulated with Lierac's exclusive Bio-Botanical Complex: a synergy of high-tech peptide and goji fruit extract. This rich cream effectively reduces and prevents the first signs of fine lines and wrinkles. The skin becomes smoother, hydrated and radiant. Ideal for normal to dry skin, and also available in an oil-free fluid. What's not to love? And don't forget to eat those antioxidant packed berries! Merci, Health Magazine!

Oh la la! Sensorielle in @RedbookMag

We were just flipping through the latest issue of Redbook Magazine and we were excited to see our new Sensorielle multi-use oil featured in their "Make Your Skin Shine" editorial right next to the beautiful Mila Kunis.

Merci, Redbook!

Stay Young, Go Goji!

We usually think of aging and wrinkles as a problem that arises in our 40s or 50s, and as a problem to tackle once it arises. However, the key to longer-lasting youthful skin is protecting our skin before the wrinkles appear, and to treat them effectively as soon as they start to appear.

In our 30s, our skin's cells start producing less of the cellular energy it needs to stay supple and young. This slowed-down energy production leads to the appearance of fine lines and wrinkles, but with the correct treatment to prevent this energy breakdown, the first signs of aging can be delayed.

This is why Lierac has created two moisturizers that not only correct early wrinkles, but also help prevent them: Initiatic Fluid and Initiatic Cream contain a high-tech pentapeptide, that counterbalances the decline in energy production, and our newest star ingredient: Goji berry.

Goji berry, also known as the "fruit of longevity", has powerful anti-aging properties. Lierac uses the Lycium Barbarum variety, originating in Tibet.

Goji berries boast a wide range of incredible benefits for your health and skin. They contain 500 times more Vitamin C than oranges, over 12 times more protein than apples, oranges or strawberries, and are chock-full of trace elements, vitamins, polysaccharides, and amino acids.

But perhaps the Goji berry's most impressive and beneficial quality is its powerful antioxidant action: it has the highest antioxidant value on the ORAC scale (Oxygen Radical Absorbancy Capacity). Eating foods high in antioxidants, like Goji berries, may slow down the aging process. It does this by minimizing damage to your cells from free radicals, that injure cells and damage DNA. By doing so, antioxidants help reduce the risk of some serious diseases.

Here are some other interesting facts about the benefits of Goji berries:

- Over time, people have used Goji berries to treat common health problems like diabetes, high blood pressure, fever, and age-related eye problems.*

- The Vitamin A in Goji berries is known for its anti-aging benefits, and helps boost immune function, protect vision, and may even help prevent heart disease. Some research suggests that Goji berry extracts may boost brain health and may protect against age-related diseases such as Alzheimer's.*

- Goji berries are the perfect snack: there are only ninety calories in a quarter cup of fresh Goji berries, and they provide a lot of Vitamin C, minerals, and protein for such a low calorie snack food. The high protein content of the goji berry also makes it more filling that most fruits.

Now it's your turn - what is your anti-aging secret?



* Sources: www.tibetauthentic.com, www.webmd.com, www.associatedcontent.com, www.gojigourmet.com

Happy Earth Day!

Did you know? According to Earthday.org, the first Earth Day, on April 22, 1970, activated 20 million Americans from all walks of life and is widely credited with launching the modern environmental movement. The passage of the landmark Clean Water Act, Endangered Species Act and many other groundbreaking environmental laws soon followed. Growing out of the first Earth Day, Earth Day Network (EDN) works with over 22,000 partners in 192 countries to broaden, diversify, and mobilize the environmental movement. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world.

In celebration of Earth Day, the Lierac team is making extra "green" efforts today. (Not that we don't always!)

Our Earth Day plan includes the following:

- For those of us who drive, we're taking the train or bus into work (or carpooling with a friend or neighbor).
- Our lunch is freshly packed in a tupperware container (no cellophane, or plastic bags).
- We're shutting off our bright lights in the office and using minimal power. Also making sure they're off when we leave the room.
- Recycle!

- We're using eco-friendly cleaning products.

These changes are so small, but make such a big difference, and we remind ourselves every day how important it is to remember to respect the environment in every way we can. If it's hard for you to remember some of these things regularly, then what better day than Earth Day to start?

We're also lucky to be reminded daily of the green efforts that Lierac makes - many of our products come in recyclable containers, and we also create formulas that are environmentally safe and friendly.

So if you're a Lierac fan, you're already off to a good start.

We invite you to take action today. Learn more at www.earthday.org

And tell us, how are you celebrating?

A Beauty Secret from Paris

Generally, when we think of establishing a proper skincare routine our minds turn to thoughts of which facial moisturizer, eye cream, and serum are best to use on our skin during the day and at night. But, what about our bodies? American women, especially, tend to overlook the importance of maintaining healthy, radiant skin all over, particularly in the winter time. It is possible that with our fast-paced, high-stress lifestyles, many of us get too busy to focus on the skin that others won't see. Or perhaps, we fall prey to the fallacy that aging only affects the skin on the face. Whatever the case may be, it is interesting to think about the cultural differences that exist in the way American women and European women treat their skin. French women, for example, tend to be more conscious of their skin in its entirety, and treat it all year round.

One product that has been popular among French women is LIERAC Paris' Bust Lift Crème Modelage. This potent cream not only helps to restructure the shape of the bust, but also works to diminish brown spots around the décolleté area, resulting in an overall more youthful appearance.

Let's take a look at the ingredients in this product that make it so effective:

Hazelnut - Oligopeptides with in the hazelnut have potent anti-slackening properties. They work to promote collagen synthesis, stimulating the growth of fibroblasts and collagen for smoother, firmer skin.

Japanese Mandarin - The extract of the Japanese Mandarin targets brown spots, helping to brighten and clarify skin pigmentation. Its properties are extremely hydrating and moisturizing as well.

Alpha Hydroxy Acids (AHAs) - Found naturally in citrus fruits and sugar cane, AHAs moisturize, exfoliate, even out and renew skin tone, and help fight wrinkles. They help treat photo-damage and hyperpigmentation at the medical level.

LIERAC Paris Bust Lift Crème Modelage

Bust Lift Crème Modelage can be found in select Derma Skin centers, CVS/pharmacy locations, and Duane Reade Look Boutiques in NYC.

Weigh in: Do you regularly focus on treating the skin on your body? If so, what is your daily regimen?

The Power of Antarcticine for Dry, Cracked Hands

The Power of Antarcticine:

What is Antarcticine? This bacterial-derived glycoprotein is found isolated in the glaciers near King George Island and South Shetland Island in the Antarctic Sea. It is composed of 86% protein and 14% sugar and allows bacteria to survive under extremely cold temperatures which help to maintain the skin's integrity. Amazingly, Antarcticine can retain water and prevent its transformation into ice, even at temperatures as low as -20 C (-4 F). It has the ability to lock-in moisture while also providing age-defense properties to stimulate collagen and elastin levels. This powerful ingredient is found in Repair Mains hand cream, and effective anti-aging winter hand treatment.

Repair Mains also has a 15% protective and hydrating mixture of urea, petroleum, shea butter, and Vitamin A, to help keep skin moisturized and nourished deep-down. This synergy also reduces the appearance of redness and irritation. A nail-strengthening composition of castor oil and Pro-Vitamin B stimulates nail growth and hardens the area around the nail bed.




Hands are delicate; the skin is thinner here than on other parts of the body, making it all the more vulnerable to harsh conditions. Few oil glands exist on the backs of the hands (none on the palms!) which leads to the quick evaporation of any existing moisture. What's worse, cold leads to constriction of the blood vessels and, in turn, redness and chapping.

Weigh in: How have you been fighting dry hands this winter? Have you tried Repair Mains? Thoughts?

Large Pores: Can You Blame the City?

One of the issues brought up at the LIERAC/NewBeauty panel event a few months ago was that of enlarged pores...and what to do about them! An attendee wanted to know if she could attribute the increase in her pore size to the polluted air of NYC. The bottom line? Dr. Goldberg says it's not the case. So, what can we do to shrink the size of our pores?

The experts weighed in, and the concensus was that a proper skincare routine, including, regular exfoliation, is key. Catherine Raubiet explained that there are two main types of exfoliation that can help the complexion - mechanical and chemical. Mechanical exfoliation includes small beads or crystals and the actual rubbing of the skin with our fingers. Chemical exfoliation, on the other hand, uses acids (such as glycolic acid) to peel away the layers of dead skin cells. Dr. Goldberg added, as well, that there are now lasers available that directly act to shrink the oil glands, thereby making pores appear smaller.

Watch the discussion below!

Weigh in: do you exfoliate regularly?

5 Steps to a Royal Glow: Get Kate Middleton's Skin Now!

Photo Credit: Daily Mail

It's official: Prince William and Kate Middleton are soon to be husband and wife (on April 29th!). This exciting news has us thinking about Kate's fresh-faced beauty and how her healthy glow could be achieved by us all. Want to know how we think you could get her flawless complexion? Read on!

1. Use High Peel Concentrate to help gently peel away dead skin cells. The formula uses time-released Hydroxy-Acids that help to fight damage while leaving the skin healthy, hydrated, and smooth.

2. Moisturize with Crème Mésolift Anti-Aging Radiance Cream. Rich in vitamins A, C, E, B5, and B6, minerals, Hyaluronic Acid, and citrus AHAs, this product helps to boost the radiance of the complexion, energizing, smoothing and toning the skin.

3. Exfoliate with Micro-Abrasion Exfoliating Smoothing Cream. Micro-Abrasion uses alumina crystals to exfoliate the skin deep-down, removing dead cell debris and aiding in cell turnover.

4. Treat your lips and the surrounding area with Cohérence Lèvres Age-Defense Lip Cream. This lip treatment is formulated with ASC III Collagen Accelerating Vectors that stimulate collagen production, filling in lines or wrinkles.

5. Make sure to get enough sleep each night and stay hydrated throughout the day. At night, while we're sleeping, our skin experiences the greatest degree of cell turnover, which helps to keep our complexions looking fresh. Make sure to listen when you're told to get your "beauty sleep!" It is also important to drink lots of water throughout the day. When we drink water, we work to ward off any surface dehydration, which could leave the skin looking dull.

Weigh in: what do you think of Kate's effortless beauty?

We can't wait to see which designer's dress she wears on the big day! Regardless, she'll look great, no doubt!

LIERAC Paris and NewBeauty Magazine Event

On Thursday October 14th, we were excited to join forces with NewBeauty magazine to host an informative event at our flagship location, Phyto Universe, on 58th and Lexington. Despite the evening's "Nor-Easter," we had a wonderful turnout!

The evening centered around a panel discussion moderated by NewBeauty's Katrina Haug-Brown entitled "Advances in Cosmetic Medicine." Prominent industry experts in the fields of: dermatology - Dr. David Goldberg, plastic surgery - Dr. Sharon Giese, and cosmetic dentistry - Dr. Timothy Chase, as well as our very own Education Director, Catherine Raubiet, answered tons of questions from the audience.

Most of the questions asked were collected ahead of time, but some audience members had the opportunity to ask their questions live. Topics discussed ranged from wrinkles, Botox, and liposuction, to scar improvement and teeth correction. We learned that lasers can be used to treat wrinkles, skin doesn't have to become more sensitive once spots are removed, gum lifts can be performed to help treat "gummy" smiles, and there is a big difference between Juviderm (a sugar substance that just fills in) and Botox.

Raffle prizes included: a FREE consultation and 10% off of a service at Dr. David Goldberg's office, a $150 gift bag of LIERAC bestsellers, 3 NewBeauty totes brimming with their magazine, TestTube, and fragrance box.

Prior to, and after the roundtable, guests mixed and mingled with the doctors one-on-one while enjoying Le Poisson wine and hors d'oeuvres.

L-R: Jacqueline Flam-Stokes (Director of Marketing & Sales, Brand Manager), Louise Coolick (Beauty Director of NewBeauty), Dr. David Goldberg, Dr. Timothy Chase, Dr. Sharon Giese, Jenna Muller (Director of Communications for LIERAC Paris)

The atmosphere at Phyto Universe

The panel: Dr. Sharon Giese, Dr. Timothy Chase, Dr. David Goldberg, Catherine Raubiet

Catherine Raubiet answering a guest's question

Audience at the panel discussion

Guests mingling at the cocktail party

Photos courtesy of Ana Schecter, http://www.anaphoto.net/.

Lierac Paris & NewBeauty Present 'Advances in Cosmetic Medicine'

Beauty lovers, mark your calendars! On October 14th, Lierac Paris and NewBeauty Magazine are coming together for a round table discussion about the latest advances in cosmetic medicine and hot trends in the skincare industry. This one-night only beauty event will be moderated by Katrina Haug-Brown of NewBeauty Magazine, and will feature four of the top industry leaders that you don’t want to miss!

Cocktails and hors d’oeuvres will be served, and each guest will also receive a complimentary gift bag with Lierac Paris products, beauty samples, and a copy of NewBeauty Magazine – all valued at $75!
Guest speakers include Dr. David Goldberg, Dr. Timothy Chase, Dr. Sharon Giese, and Catherine Raubiet.
We hope to see you at Phyto Universe on October 14th!

Register Now!

Lierac Paris' NEW Video How-To Series

As we announced a couple weeks ago, the Lierac team is launching a video series of how-to's, step-by-step demos, and more! This week, Erica starts off the series with Diopticerne. Watch our video to learn more about Diopticerne, and how it's used!

Stay tuned for more videos to come. If you want to know more about a certain product, let us know - we'll make a video just for you!

3 Steps to Flawless, NY Fashion Week Skin!

It's hard to believe that a new season of Mercedes-Benz New York Fashion Week is quickly approaching (the first day of shows at the NEW location at Lincoln center is Thursday, September 10!). I don't know about you, but we're super excited to see what's in store!

We all know that flawless makeup starts with a smooth canvas. Flipping through all of the September issues here in the office, we're really inspired by some of our favorite makeup artists including Francois Nars, Matin, Gucci Westman, and Michelle Phan.

We've gotten to thinking about how we would create a soft, smooth canvas. Here are some tips for creating gorgeous, glowing skin!

1. Cleanse the skin with Eau de Soin Cleansing Water formulated with Chamomile, to help soothe, relieve itching, purify and refresh, and extracts from the Lily, to heal, soothe, and provide anti-inflammatory action.

2. Apply Masque Velours. And do you know what's great about this product?! You don't need to rinse it off! Simply use tissue to blot the skin and remove excess product.

3. If additional moisture is needed, apply Hydra-Chrono Comfort Cream or Hydra-Chrono Extreme Balm.

Et voila!! A moist, dewy face is yours, ready for a flawless makeup application.

We're also very excited for our sister brand, PHYTO hair care, who will be backstage creating the looks for some amazing designers including Costello Tagliapietra, Mik Cire, Odd Molly, and 3.1 Phillip Lim! We'll be posting backstage photos soon so be sure to come back to check them out!

What designers are you excited to see on the runway?

Sneak Peek! Behind-the-Scenes Look At NEW! LIERAC Paris High Peel

Extra, extra, read all about it (well, maybe not all)! Here's a little sneak peek into one of our NEW products, High Peel, set to launch in October 2010.

Do you love Comfort Peel 2-in-1 daily moisturizer and gentle peel? If so, you are going to love the NEW High Peel! Want to know why? Well, read on for some really cool facts about the upcoming release!

What's special about High Peel?

--It contains a highly concentrated formula of time-released Hydroxy Acids (Salicylic and Glycolic) that helps to exfoliate, resurface the skin and reduce visible signs of aging like dark spots (maybe too much time at the beach?!) and wrinkles

--While fighting wrinkles, it also works to moisturize and soften the skin (with Urea), giving you a healthier-looking complexion

--It is safe to use between (or in lieu of) doctor visits

Be sure to stay tuned for more!

We Agree - Every Girl's Gotta Spa! (And Win A LIERAC Paris Cohérence Anti-Aging Kit!)

In celebration of one of our favorite blogger's birthdays, we teamed up with Shannon Nelson of A Girl's Gotta Spa! for a fun, but BIG giveaway!

We all agree that a girl needs a little pampering from time to time, especially on her birthday. So, we're helping her to give away the ultimate anti-aging skincare package (valued at $417) which includes:

Cohérence Serum

Cohérence Day Cream “du jour”

Cohérence Night Cream

Cohérence Nutri

Cohérence Eye Cream

Cohérence Neck Cream

Cohérence Lip Cream

Coherence is formulated with collagen type III vectors, or the “youth collagen,” that literally plumps, firms and smoothes wrinkles.

Enter now on A Girl's Gotta Spa! All you have to do is comment on her blog and give some insight into your anti-aging skincare regime to qualify to win the entire Cohérence line. Easy, no?! The contest ends tonight, August 23rd, at 11:59 PM EST. Winner announced on August 24th. Winner chosen at random.

Legal jargon: Contest only open to legal US residents 18+. Only one entry per person total. Lierac Paris has provided the prize to A Girl’s Gotta Spa! (sm) for free for this giveaway. No purchase necessary to enter or win. No cash or product substitutes will be given. I can cancel this contest at any time without notice. You give me permission to use your name in the winner announcement post. Contest is void where prohibited.

Have fun, good luck and Shannon, we hope you had the best birthday ever!!

Bisous, Lierac

On Trend With Diopti Démaq

One of the biggest beauty trends right now surrounds lashes. We all want fuller, longer sets and there has been a movement towards trying to improve upon that with which we've been born. Many products are currently on the market that promise to help your lashes grow longer and thicker (think LiLash, Rapid Lash, etc.) and most are specific treatments that are applied to the upper lashline like a liquid eyeliner.

There has even been a push towards improved mascara formulas (with the ability to both lengthen and volumize) as well as technology not previous seen on the market. As an example, many brands, such as Lancome and even Maybelline, now offer mascaras with oscillating wands to help coat lashes more uniformly, allowing the applicator to really act at the base of the lashes, giving them a boost.

In keeping with the lash trend, LIERAC Paris has introduced Diopti Démaq, a "double duty" product that works to remove all traces of eye makeup while working to strengthen and soften lashes. The formula, replete with Keratin and Vitamin B5, also keeps lashes from being lost. Pretty cool, no?

So, what do you all think about the lash craze? Are you on board with it? Have you tried any lash enhancing products? Share!

LIERAC Paris Joined Forces With QVC To Celebrate Super Saturday 13 In Support Of OCRF

This past Saturday, July 31st, in the Hamptons, QVC held its annual Super Saturday bash, a huge televised sales event in which big name products are offered for very discounted prices. Every year, all net proceeds are donated to the Ovarian Cancer Research Fund (OCRF), to help raise awareness and increase funding available for further research on the disease. The event was hosted by Kelly Ripa and Kim Kardashian. Other guests in attendance included Christie Brinkley and Gayle King.


This year, LIERAC Paris participated in the special day, offering both the Cohérence Age- Defense Firming Day Cream and the Age-Defense Firming Night Cream at half off ($30 as opposed to the regular price of $60). The Night Cream sold out within minutes, but the Day Cream is still available for purchase through the QVC website. LIERAC's own Jacqueline Flam-Stokes did a fabulous job representing the brand on-air.

Jacqueline Flam-Stokes presenting Cohérence on-air at Super Saturday

A little bit about the products featured:


Cohérence Age-Defense Firming Day Cream:

Designed to help firm skin and reduce the appearance of wrinkles. Formulated with ASC III Collagen Accelerating Vectors to stimulate the synthesis of Collagen III, as well as vitamins (C, B5, B6, E), the cream leaves skin feeling firmer, more liftedm and optimally hydrated.


Cohérence Age-Defense Firming Night Cream:

A complement to the Day Cream, the Night Cream contains the same ASC Collagen III Collagen Accelerating Vectors and combination of vitamins, with the addition of potassium and magnesium which act as "wrinkle relaxers," preventing "pillow creases" in the skin. Skin is left smoother and more moisturized.

This event benefitted a great cause and LIERAC Paris was honored to be involved! Did you participate in any Super Saturday deals?

Vive La France! Bloggers Celebrate Bastille Day At Phyto Universe

Last night beauty bloggers gathered at Phyto Universe in NYC to celebrate Bastille Day (a few days early!) with PHYTO hair care, LIERAC Paris skincare, and Caron fragrances. Guests were invited to learn about products from all brands, including some of our more recent launches. Experts were on hand to offer up their knowledge and everyone had a chance to mingle with fellow bloggers while munching on some delicious French delicacies (complete with cheese and paté, bien sur!). Live band, "The Hot Club of Hell's Kitchen," played French tunes in the background.

The night also included a mini French lesson, courtesy of Laurel Holland and the Alliance Francaise, in which bloggers learned beauty-related words and phrases associated with skin and hair, as well as hair care and skincare tips from celebrity stylist and salon owner, Julien Farel, and LIERAC's Director of Education, Catherine Raubiet.

Catherine provided great tips while highlighting some of the differences between the ways Americans and the French view skincare:

• Start early with skincare - Get regular facials as early as the teenage years. Americans view getting facials as a luxury, while the French see it as necessary for proper grooming.
  
  
• Use minimal makeup - keep makeup light! Cosmetics are intended to enahance beauty, not act as something to hide behind.
  
  
• Keep it gentle - Though Americans embrace more aggressive procedures (such as microdermabrasion, lasers, and peels), the French prefer more holistic approaches to skincare, with more of a reliance on botanics.
  
  
• Skincare regimen - It's important to maintain a proper skincare regimen including cleansing, moisturizing, and toning, in the morning AND at night. Also, exfoliate and use a mask at least once a week.
  
  
• Body care - Americans tend to forget about taking care of the skin on their bodies (just focus on moisturizing the face), but keeping the body hydrated is just as important!
  
  
• Minimal cosmetic surgery - Plastic surgery is much more common in the US than in France. The French prefer the use of non-invasive topical treatments.
  
  
• Approx. 30% of skin ages due to genetics....70% is in your control!

  
  
  Everyone had a great time at 'le soirée' (we ended up with more attendees than expected...the more the merrier!). A fabulous night indeed!

  
  
  Photos!

  
  
  

  
  
  

  The experts! Julien Farel and Catherine Raubiet

  
  

  
  
  
  
  

  The band

  
  
  

  
  
  

  
  
  

  
  
  

  
  Caron's Diane Haska and Lauren of Everyday to Runway
  

  
  

  
  

  
  
  A big MERCI to all who came out to Phyto Universe!