Stay Young, Go Goji!

We usually think of aging and wrinkles as a problem that arises in our 40s or 50s, and as a problem to tackle once it arises. However, the key to longer-lasting youthful skin is protecting our skin before the wrinkles appear, and to treat them effectively as soon as they start to appear.

In our 30s, our skin's cells start producing less of the cellular energy it needs to stay supple and young. This slowed-down energy production leads to the appearance of fine lines and wrinkles, but with the correct treatment to prevent this energy breakdown, the first signs of aging can be delayed.

This is why Lierac has created two moisturizers that not only correct early wrinkles, but also help prevent them: Initiatic Fluid and Initiatic Cream contain a high-tech pentapeptide, that counterbalances the decline in energy production, and our newest star ingredient: Goji berry.

Goji berry, also known as the "fruit of longevity", has powerful anti-aging properties. Lierac uses the Lycium Barbarum variety, originating in Tibet.

Goji berries boast a wide range of incredible benefits for your health and skin. They contain 500 times more Vitamin C than oranges, over 12 times more protein than apples, oranges or strawberries, and are chock-full of trace elements, vitamins, polysaccharides, and amino acids.

But perhaps the Goji berry's most impressive and beneficial quality is its powerful antioxidant action: it has the highest antioxidant value on the ORAC scale (Oxygen Radical Absorbancy Capacity). Eating foods high in antioxidants, like Goji berries, may slow down the aging process. It does this by minimizing damage to your cells from free radicals, that injure cells and damage DNA. By doing so, antioxidants help reduce the risk of some serious diseases.

Here are some other interesting facts about the benefits of Goji berries:

- Over time, people have used Goji berries to treat common health problems like diabetes, high blood pressure, fever, and age-related eye problems.*

- The Vitamin A in Goji berries is known for its anti-aging benefits, and helps boost immune function, protect vision, and may even help prevent heart disease. Some research suggests that Goji berry extracts may boost brain health and may protect against age-related diseases such as Alzheimer's.*

- Goji berries are the perfect snack: there are only ninety calories in a quarter cup of fresh Goji berries, and they provide a lot of Vitamin C, minerals, and protein for such a low calorie snack food. The high protein content of the goji berry also makes it more filling that most fruits.

Now it's your turn - what is your anti-aging secret?



* Sources: www.tibetauthentic.com, www.webmd.com, www.associatedcontent.com, www.gojigourmet.com

An Eye Cream Wardrobe for Every Need

Your eyes have a language all their own. Every feeling expressed through them is another flower in the colorful bouquet of human emotion. Eyes emanate and reflect light, revealing the mysteries of the heart. Sometimes that sparkle is hampered by skin’s appearance around the eyes. Puffiness, wrinkles, dark circles, fatigue and elasticity issues affect all women at different stages of life.

We believe that eye contour care is not a one-size-fits-all proposition. It’s all about options; just like you changing your wardrobe to suit your mood and style! Lierac offers five specific Diopti formulas for delicate skin around the eyes. Each concentrated formula can be used to address a single issue or layered to target more than one eye contour challenge. The Lierac Diopti line includes:

Lierac’s Tips for Illuminating the Eye Contour:

· Begin by removing makeup with Diopti Démaq, a specially formulated eye makeup remover that dissolves makeup while conditioning eye lashes so they can grow longer, stronger and fuller.

· Keep Diopticalm in the refrigerator and apply as beauty mask to give your eyes a cooling and relaxing spa treatment.

· Apply a Diopti of your choice targeted to the issue affecting your particular eye contour condition.

· Get at least 8 hours of beauty sleep!

· As an added bonus, Dioptilisse may be used as a makeup primer.Apply before your eye makeup.

· Et voila! Your eyes are refreshed, recharged, ready to face the day.

Have a special eye care ritual using Lierac Diopti that you’d like to share with us? Let us know and you could win the complete range of Diopti eye contour products!

*Each Diopti formula is ophthalmologist tested and is free from parabens, phenoxyethanol, added fragrance and artificial coloring, and safe for contact lenses wearers.