Lierac Secret Ingredient- PUMPKIN! Found in Lierac Déridium Creams

Both formulas of the Déridium Anti-Wrinkle Cream (for normal/combination and dry skin) contain Pumpkin Seed Oil, an oil rich in skin-nourishing and emollient properties. Pumpkin Seed Oil has be shown to be effective at fighting superficial dryness and fine lines, and it works tirelessly to help prevent moisture loss. Contained within the oil are a number of essential fatty acids - palmitic, stearic, oleic, linoleic, linolenic, alpha linolenic, arachidic, eicos-11-enoic and erucic. It is also rich in other omegas, protein, and zinc.

Click here for more information.

Help support a good cause!

WHO: 100,000 consumers will have the opportunity to visit Lierac Paris European Skincare Centers at 700 participating CVS/pharmacy and Long’s Drugs.

WHAT: On October 23, 2009, customers will be able to contribute to Gilda’s Club of NYC with every Lierac purchase. For each product bought, Lierac will donate $1 from its sale to the foundation. Gilda’s Club NYC provides free support to individuals living with cancer and their families. The organization has a unique philosophy that emphasizes interaction among its members, namely “community-building, collective wisdom, and shared experience.” Gilda’s Club also avoids discussing cancer using terms that carry a negative connotation. Instead, they seek to empower individuals through the use of their own “Gilda’s Club language.”

WHEN: Friday, October 23rd, 2009

WHERE: 700 participating CVS/pharmacy and Longs Drugs stores. For locations, contact 1.877.55LIERAC or visit www.lierac-usa.com.

Love,

Lierac Paris

A Lierac Wintervention!

Lilia Tourmaine, the aesthetician on hand at Phyto Universe in NYC, offered up some tips on how to care for your skin during the cold Winter months:

1. Cleanse with a gentle cleansing milk and toner - Lierac's formula contains poppy and calendula extracts to soften and soothe dry/sensitive skin.

2. Apply Diopticrème anti-wrinkle eye cream - This cream acts to aid cell renewal while promoting the skin's elasticity and firmness. The formula contains Alchemilla, Ivy, and Horsetail as its main ingredients.

3. Apply Déridium Sérum or Cohérence Sérum (depending on age) - The Déridium Sérum (for those 30 +) works to smooth the skin and correct any visible signs of aging. The Cohérence Sérum (for 40 +) contains ASC III Collagen, Hyaluronic Acid, and Alpha-Hydroxy-Acids to tone and smooth the skin and promote the production of collagen.

4. Apply Hydra Chrono Extreme Balm - This formula contains the Aqua Pump Complex and other hydrating ingredients to help maintain the skin's irrigation system from within.

Lilia also recommends treating the skin 1x-2x a week with the Masque Velours Moisturizing Mask which includes Hyaluronic Acid, Collagen, and Musk Rose Oil to renew the skin's texture.

If you really want to be kind to your skin and pamper yourself, try going for a facial once to twice month. If you are in or around NYC, come by Phyto Universe and get Lierac’s signature facial!

Check out http://www.phytouniverse.com/ for details.

New Creme Mesolift Set To Launch This Month!

Inspired by Facial Mesotherapy, a technique in cosmetic dermatology, Creme Mesolift was developed as a non-invasive treatment to infuse the skin with the same nourishing ingredients, rejuvinating and energizing dull and tired skin. The product contains a 5% Mesolift "cocktail" consisting of vitamins, minerals and hyaluronic acid. Vitamins A, C, E, B5 and B6 work to strengthen, renew, and maintain skin's youth, minerals such as iron, calcium, magnesium and zinc act to maintain the skin's balance, stimulating enzyme function and combatting external stresses through their antioxidant properties, and hyaluronic acid helps to retain skin's elasticity by preserving hydration and supporting collagen. The formula is also rich in alpha-hydroxy-acids (AHAs) that work to get rid of dead cells on the skin's surface while promoting cell renewal. AHAs also help to keep the skin hydrated. Finally, botanical EFAs, apricot butter and lime wax, help to deliver maximum hydration to dull skin and to aid in the fight against the signs of aging.

Creme Mesolift will arrive this month in select retailers in the US as well as online at http://www.lierac-usa.com/. It will retail for $54.

Thank You For Visiting The Lierac Blog!

Thanks so much for taking the time out to stop by the Lierac blog! As a token of our appreciation, we are hosting a giveaway of our NEW DIOPTI eye contour range! The 25th person to comment on this post will win a full set of Diopti eye creams to target under-eye puffiness, wrinkles, fatigue and dark circles (valued at $170)!

However, there’s a twist- you also must include the correct answer to the following question in your comment.

The question: What are the three main ingredients in Lierac's new Diopti eye care line?

Good luck!

Lierac on TV! Lierac's Coherence was included on NY1 local news- Check it out!
http://www.ny1.com/content/top_stories/102124/weekend-feature--beauty-freebies/Default.aspx

Lierac on Beyoncé

Celebrity makeup artist, Jackie Gomez, works with A-listers including Zoe Saldana, Beyoncé, and Jennifer Lopez. Rencently introduced to Lierac skincare, Jackie is already spreading the love.



Jackie shows off the Lierac goodies she'll be using on celeb clients. Below are images of Beyoncé as she announced her intentions to combine efforts with Feeding America to fight hunger through the 'Show Your Helping Hand' campaign. Jackie did her makeup!



"For Beyonce, I used the Lierac Cleansing Water for face and eyes. This product is excellent; it did not irritate her and she loved the scent. We both really liked the Concentré Mesolift, it really gave her a glow and I'm sure its a new product she won't want to live without. I used the Dioptilisse Eye-makeup Fixing Base under her shadow and then finished with the Deridium Face Cream for normal/combination skin." - Jackie Gomez

Sneak Peek: What's Coming this Fall.

On Wednesday June 24th, Lierac Paris hosted an intimate breakfast to celebrate the launch of NEW Concentré Mesolift and Crème Mesolift. Feasting over delicious croissants and 'pain au chocolats,' editors and Lierac chatted about the benefits of these new products (vitamins, minerals, and did someone say apricot butter?). Chock-ful of ooh-la-la, keep an eye out for these radiance-promising products! In the meantime, enjoy some pictures of our get-together (courtesy of beautyfeed.com)!

Beauty Blitz's Kaitlyn Dreyling, Allure's Jessica Prince, and Health's Melanie Rud


Lierac's Erica Lamboley and Jenna Muller, with More's Nikki Ostasiewski

Beauty Fireworks 101

(click to enlarge)

Tony Awards continued!

Lierac Paris at the 2009 Tony Awards!

Comfort-Peel, Morpho-Slim, Lierac Homme, and a sneak peek at NEW Diopti eye care (out in September… SHHHH!) were gifted to la crème de la crème of Broadway, including Jane Fonda, Liza Minelli, Lauren Graham, Allison Janney, Kristen Chenowith (‘You guys again?! SO nice to see you!!! Thanks for all the great products!’), Hope Davis, Tony host Neil Patrick Harris, and many more! Bret Michaels even lingered with us before he broke his nose (OUCH!), ogling the Lierac Homme self-tanner. Marcia Gay Harden came through with her daughter posing for the cameras, and Chandra Wilson stopped by expressing her gratitude and flashing us a great smile. Broadway stars walked away with Lierac in-hand, and we walked away with fond memories. Check out some fun photos below!

Lucie Arnaz



Susan Sarandon



Liza Minelli



Jane Fonda, Jessica Lange, and Anne Hathaway

Spring into Beauty with Lierac Paris!

On Friday, May 8th, 2009 Lierac Paris conducted a nationwide Spring into Beauty event in select CVS/pharmacy, Duane Reade and Longs Drugs locations. A total of 700 pharmacy locations participated on this exciting day. Thanks to all the hard work, enthusiasm and support of our chain wide beauty advisors Lierac’s May 8th event day was an overwhelming success. A special ‘thank you’ and congratulations goes out to the winners of our event day contest.
Winner of highest sales for May 8th
Sonia & Ella-CVS/pharmacy Encino, CA


Learn all about the latest innovations in anti-aging at our next nationwide event on Thursday, June 25th.

Rain or Shine, Lierac Unveils New Diopti Eye Care!

Yesterday, amidst the spurts of rain and 2-3 rays of sunshine, the Lierac Paris Team hosted an event at the Bryant Park Hotel to celebrate the release of our NEW Diopti eye care products. Editors from various magazines, including Town & Country, Allure, Fitness, and Teen Vogue, attended the event to meet with the Vice President of Lierac Worlwide, Ms. Farida Daoud Almadowar, and the International Marketing Director, Mr. Lionel Laffon.

Innovative botanical and scientific expertise is the cornerstone of Lierac Laboratories. Diopti eye care is a famed product range (first created in 1977 with Dioptigel) and is reformulated today to better address consumer expectations on skin tolerance, effectiveness, and advanced research for more precise solutions. The 5 targeted products - Dioptigel (anti-puffiness), Dioptilisse (lifting), Diopticrème (anti-wrinkle), Diopticalm (anti-fatigue), and Diopticerne (dark circles) - contain no parabens, phenoxyethanol, added fragrances, or artificial coloring. The bonus: you can layer them to address multiple concerns!

Our beautiful product displays!

Ms. Farida Daoud Almadowar, VP of Lierac Laboratories addressing crowd

The Lierac Family :)