One of the biggest beauty trends right now surrounds lashes. We all want fuller, longer sets and there has been a movement towards trying to improve upon that with which we've been born. Many products are currently on the market that promise to help your lashes grow longer and thicker (think LiLash, Rapid Lash, etc.) and most are specific treatments that are applied to the upper lashline like a liquid eyeliner.
There has even been a push towards improved mascara formulas (with the ability to both lengthen and volumize) as well as technology not previous seen on the market. As an example, many brands, such as Lancome and even Maybelline, now offer mascaras with oscillating wands to help coat lashes more uniformly, allowing the applicator to really act at the base of the lashes, giving them a boost.
In keeping with the lash trend, LIERAC Paris has introduced Diopti Démaq, a "double duty" product that works to remove all traces of eye makeup while working to strengthen and soften lashes. The formula, replete with Keratin and Vitamin B5, also keeps lashes from being lost. Pretty cool, no?
So, what do you all think about the lash craze? Are you on board with it? Have you tried any lash enhancing products? Share!
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