Lierac Secret Ingredient- PUMPKIN! Found in Lierac Déridium Creams

Both formulas of the Déridium Anti-Wrinkle Cream (for normal/combination and dry skin) contain Pumpkin Seed Oil, an oil rich in skin-nourishing and emollient properties. Pumpkin Seed Oil has be shown to be effective at fighting superficial dryness and fine lines, and it works tirelessly to help prevent moisture loss. Contained within the oil are a number of essential fatty acids - palmitic, stearic, oleic, linoleic, linolenic, alpha linolenic, arachidic, eicos-11-enoic and erucic. It is also rich in other omegas, protein, and zinc.

Click here for more information.

Help support a good cause!

WHO: 100,000 consumers will have the opportunity to visit Lierac Paris European Skincare Centers at 700 participating CVS/pharmacy and Long’s Drugs.

WHAT: On October 23, 2009, customers will be able to contribute to Gilda’s Club of NYC with every Lierac purchase. For each product bought, Lierac will donate $1 from its sale to the foundation. Gilda’s Club NYC provides free support to individuals living with cancer and their families. The organization has a unique philosophy that emphasizes interaction among its members, namely “community-building, collective wisdom, and shared experience.” Gilda’s Club also avoids discussing cancer using terms that carry a negative connotation. Instead, they seek to empower individuals through the use of their own “Gilda’s Club language.”

WHEN: Friday, October 23rd, 2009

WHERE: 700 participating CVS/pharmacy and Longs Drugs stores. For locations, contact 1.877.55LIERAC or visit www.lierac-usa.com.

Love,

Lierac Paris

A Lierac Wintervention!

Lilia Tourmaine, the aesthetician on hand at Phyto Universe in NYC, offered up some tips on how to care for your skin during the cold Winter months:

1. Cleanse with a gentle cleansing milk and toner - Lierac's formula contains poppy and calendula extracts to soften and soothe dry/sensitive skin.

2. Apply Diopticrème anti-wrinkle eye cream - This cream acts to aid cell renewal while promoting the skin's elasticity and firmness. The formula contains Alchemilla, Ivy, and Horsetail as its main ingredients.

3. Apply Déridium Sérum or Cohérence Sérum (depending on age) - The Déridium Sérum (for those 30 +) works to smooth the skin and correct any visible signs of aging. The Cohérence Sérum (for 40 +) contains ASC III Collagen, Hyaluronic Acid, and Alpha-Hydroxy-Acids to tone and smooth the skin and promote the production of collagen.

4. Apply Hydra Chrono Extreme Balm - This formula contains the Aqua Pump Complex and other hydrating ingredients to help maintain the skin's irrigation system from within.

Lilia also recommends treating the skin 1x-2x a week with the Masque Velours Moisturizing Mask which includes Hyaluronic Acid, Collagen, and Musk Rose Oil to renew the skin's texture.

If you really want to be kind to your skin and pamper yourself, try going for a facial once to twice month. If you are in or around NYC, come by Phyto Universe and get Lierac’s signature facial!

Check out http://www.phytouniverse.com/ for details.

New Creme Mesolift Set To Launch This Month!

Inspired by Facial Mesotherapy, a technique in cosmetic dermatology, Creme Mesolift was developed as a non-invasive treatment to infuse the skin with the same nourishing ingredients, rejuvinating and energizing dull and tired skin. The product contains a 5% Mesolift "cocktail" consisting of vitamins, minerals and hyaluronic acid. Vitamins A, C, E, B5 and B6 work to strengthen, renew, and maintain skin's youth, minerals such as iron, calcium, magnesium and zinc act to maintain the skin's balance, stimulating enzyme function and combatting external stresses through their antioxidant properties, and hyaluronic acid helps to retain skin's elasticity by preserving hydration and supporting collagen. The formula is also rich in alpha-hydroxy-acids (AHAs) that work to get rid of dead cells on the skin's surface while promoting cell renewal. AHAs also help to keep the skin hydrated. Finally, botanical EFAs, apricot butter and lime wax, help to deliver maximum hydration to dull skin and to aid in the fight against the signs of aging.

Creme Mesolift will arrive this month in select retailers in the US as well as online at http://www.lierac-usa.com/. It will retail for $54.