Tuesday, August 24, 2010

Sneak Peek! Behind-the-Scenes Look At NEW! LIERAC Paris High Peel





Extra, extra, read all about it (well, maybe not all)! Here's a little sneak peek into one of our NEW products, High Peel, set to launch in October 2010.



Do you love Comfort Peel 2-in-1 daily moisturizer and gentle peel? If so, you are going to love the NEW High Peel! Want to know why? Well, read on for some really cool facts about the upcoming release!


What's special about High Peel?

--It contains a highly concentrated formula of time-released Hydroxy Acids (Salicylic and Glycolic) that helps to exfoliate, resurface the skin and reduce visible signs of aging like dark spots (maybe too much time at the beach?!) and wrinkles

--While fighting wrinkles, it also works to moisturize and soften the skin (with Urea), giving you a healthier-looking complexion

--It is safe to use between (or in lieu of) doctor visits


Be sure to stay tuned for more!

Monday, August 23, 2010

We Agree - Every Girl's Gotta Spa! (And Win A LIERAC Paris Cohérence Anti-Aging Kit!)



In celebration of one of our favorite blogger's birthdays, we teamed up with Shannon Nelson of A Girl's Gotta Spa! for a fun, but BIG giveaway!



We all agree that a girl needs a little pampering from time to time, especially on her birthday. So, we're helping her to give away the ultimate anti-aging skincare package (valued at $417) which includes:

Cohérence Serum


Cohérence Day Cream “du jour”


Cohérence Night Cream


Cohérence Nutri


Cohérence Eye Cream


Cohérence Neck Cream


Cohérence Lip Cream



Coherence is formulated with collagen type III vectors, or the “youth collagen,” that literally plumps, firms and smoothes wrinkles.


Enter now on A Girl's Gotta Spa! All you have to do is comment on her blog and give some insight into your anti-aging skincare regime to qualify to win the entire Cohérence line. Easy, no?! The contest ends tonight, August 23rd, at 11:59 PM EST. Winner announced on August 24th. Winner chosen at random.



Legal jargon: Contest only open to legal US residents 18+. Only one entry per person total. Lierac Paris has provided the prize to A Girl’s Gotta Spa! (sm) for free for this giveaway. No purchase necessary to enter or win. No cash or product substitutes will be given. I can cancel this contest at any time without notice. You give me permission to use your name in the winner announcement post. Contest is void where prohibited.


Have fun, good luck and Shannon, we hope you had the best birthday ever!!


Bisous, Lierac

Thursday, August 12, 2010

On Trend With Diopti Démaq



One of the biggest beauty trends right now surrounds lashes. We all want fuller, longer sets and there has been a movement towards trying to improve upon that with which we've been born. Many products are currently on the market that promise to help your lashes grow longer and thicker (think LiLash, Rapid Lash, etc.) and most are specific treatments that are applied to the upper lashline like a liquid eyeliner.



There has even been a push towards improved mascara formulas (with the ability to both lengthen and volumize) as well as technology not previous seen on the market. As an example, many brands, such as Lancome and even Maybelline, now offer mascaras with oscillating wands to help coat lashes more uniformly, allowing the applicator to really act at the base of the lashes, giving them a boost.


In keeping with the lash trend, LIERAC Paris has introduced Diopti Démaq, a "double duty" product that works to remove all traces of eye makeup while working to strengthen and soften lashes. The formula, replete with Keratin and Vitamin B5, also keeps lashes from being lost. Pretty cool, no?


So, what do you all think about the lash craze? Are you on board with it? Have you tried any lash enhancing products? Share!

Monday, August 2, 2010

LIERAC Paris Joined Forces With QVC To Celebrate Super Saturday 13 In Support Of OCRF

This past Saturday, July 31st, in the Hamptons, QVC held its annual Super Saturday bash, a huge televised sales event in which big name products are offered for very discounted prices. Every year, all net proceeds are donated to the Ovarian Cancer Research Fund (OCRF), to help raise awareness and increase funding available for further research on the disease. The event was hosted by Kelly Ripa and Kim Kardashian. Other guests in attendance included Christie Brinkley and Gayle King.


This year, LIERAC Paris participated in the special day, offering both the Cohérence Age- Defense Firming Day Cream and the Age-Defense Firming Night Cream at half off ($30 as opposed to the regular price of $60). The Night Cream sold out within minutes, but the Day Cream is still available for purchase through the QVC website. LIERAC's own Jacqueline Flam-Stokes did a fabulous job representing the brand on-air.



Jacqueline Flam-Stokes presenting Cohérence on-air at Super Saturday



A little bit about the products featured:


Cohérence Age-Defense Firming Day Cream:

Designed to help firm skin and reduce the appearance of wrinkles. Formulated with ASC III Collagen Accelerating Vectors to stimulate the synthesis of Collagen III, as well as vitamins (C, B5, B6, E), the cream leaves skin feeling firmer, more liftedm and optimally hydrated.


Cohérence Age-Defense Firming Night Cream:

A complement to the Day Cream, the Night Cream contains the same ASC Collagen III Collagen Accelerating Vectors and combination of vitamins, with the addition of potassium and magnesium which act as "wrinkle relaxers," preventing "pillow creases" in the skin. Skin is left smoother and more moisturized.


This event benefitted a great cause and LIERAC Paris was honored to be involved! Did you participate in any Super Saturday deals?

Wednesday, July 14, 2010

Happy Bastille Day!

… or simply “14 juillet” as the French say! Just to brush up on everyone’s French history, the 14th of July commemorates the storming of the Bastille in 1789, which marks the French peoples’ very first victory against this symbol of the oppressive “Ancien Regime”, and the beginning of the French Revolution. The first anniversary of the storming of the Bastille wasn’t actually celebrated until 2 years later, on the 14th of July 1790, and this day did not become an official French National holiday until 1880! France has now celebrated this triumphant and patriotic day every year for over a century with military parades and ceremonies, fireworks, balls – and of course, La Marseillaise!

Now just because the French get today off from work to celebrate and be merry does not mean that we here in the States can’t celebrate La France as well! Set the atmosphere “a la Francaise”: listen to La Marseillaise (go ahead, just look it up on YouTube!) or some classic French tunes- Edith Piaf, anyone? Go grab a baguette and some cheese, or go somewhere French like Le Pain Quotidien (well, they’re Belgian… but it’s close enough for our purposes, right?!). And tonight - le 14 juillet is a great excuse to have a little get-together, pop open some champagne, or just enjoy some French cheese, paté, and wine!


Vive la France!


Tuesday, July 13, 2010

Vive La France! Bloggers Celebrate Bastille Day At Phyto Universe

Last night beauty bloggers gathered at Phyto Universe in NYC to celebrate Bastille Day (a few days early!) with PHYTO hair care, LIERAC Paris skincare, and Caron fragrances. Guests were invited to learn about products from all brands, including some of our more recent launches. Experts were on hand to offer up their knowledge and everyone had a chance to mingle with fellow bloggers while munching on some delicious French delicacies (complete with cheese and paté, bien sur!). Live band, "The Hot Club of Hell's Kitchen," played French tunes in the background.



The night also included a mini French lesson, courtesy of Laurel Holland and the Alliance Francaise, in which bloggers learned beauty-related words and phrases associated with skin and hair, as well as hair care and skincare tips from celebrity stylist and salon owner, Julien Farel, and LIERAC's Director of Education, Catherine Raubiet.


Catherine provided great tips while highlighting some of the differences between the ways Americans and the French view skincare:


  • Start early with skincare - Get regular facials as early as the teenage years. Americans view getting facials as a luxury, while the French see it as necessary for proper grooming.

  • Use minimal makeup - keep makeup light! Cosmetics are intended to enahance beauty, not act as something to hide behind.

  • Keep it gentle - Though Americans embrace more aggressive procedures (such as microdermabrasion, lasers, and peels), the French prefer more holistic approaches to skincare, with more of a reliance on botanics.

  • Skincare regimen - It's important to maintain a proper skincare regimen including cleansing, moisturizing, and toning, in the morning AND at night. Also, exfoliate and use a mask at least once a week.

  • Body care - Americans tend to forget about taking care of the skin on their bodies (just focus on moisturizing the face), but keeping the body hydrated is just as important!

  • Minimal cosmetic surgery - Plastic surgery is much more common in the US than in France. The French prefer the use of non-invasive topical treatments.

  • Approx. 30% of skin ages due to genetics....70% is in your control!


    Everyone had a great time at 'le soirée' (we ended up with more attendees than expected...the more the merrier!). A fabulous night indeed!


    Photos!




    The experts! Julien Farel and Catherine Raubiet





    The band









    Caron's Diane Haska and Lauren of Everyday to Runway




    A big MERCI to all who came out to Phyto Universe!

Monday, July 12, 2010

Conquering Cellulite: LIERAC Paris Celebrates Over 30 Years Of Research And Development

Cellulite may be an inevitable woe for many of us, but did you know that LIERAC Paris has spent more than 30 years studying the causes and methods of its treatment? That's right folks, we mean business!



Here are some highlights to better acquaint you with LIERAC's involvement:

1982: Phytophyline is introduced as the 1st intensive treatment for cellulite, based on our famous synergy of Alchemilla, Ivy, and Horsetail.


1995: Body Lift range begins with 1st "anti-orange peel skin" product, boasting 7% Active Caffeine.


2000: Body Lift 10 is introduced with a record-breaking 10% concentration of Active Caffeine.


2004: Ultra Body Lift 10 breaks onto the scene combining 10% Active Caffeine with aspartame.


2009: Morpho-Slim is born. The formula combines 7.5% LIPO-REVERSE® technology with 1% brown algae extract and 4% oat polysaccharides. The LIPO-REVERSE® complex is composed of both Active Caffeine and Glaucine and directly targets cellulite, firming the problem areas. Brown algae helps in the process of lipolysis, the breakdown of fat cells (which we don't want!). Additionally, oat polysaccharides have an immediate tightening effect on the skin. This product is intended for mature cellulite.


2010: Introduction of Morpho-Slim Stomach & Waist to specifically target cellulite in these regions.



And we're not through! Have you tried any anti-cellulite products before?

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