Large Pores: Can You Blame the City?

One of the issues brought up at the LIERAC/NewBeauty panel event a few months ago was that of enlarged pores...and what to do about them! An attendee wanted to know if she could attribute the increase in her pore size to the polluted air of NYC. The bottom line? Dr. Goldberg says it's not the case. So, what can we do to shrink the size of our pores?

The experts weighed in, and the concensus was that a proper skincare routine, including, regular exfoliation, is key. Catherine Raubiet explained that there are two main types of exfoliation that can help the complexion - mechanical and chemical. Mechanical exfoliation includes small beads or crystals and the actual rubbing of the skin with our fingers. Chemical exfoliation, on the other hand, uses acids (such as glycolic acid) to peel away the layers of dead skin cells. Dr. Goldberg added, as well, that there are now lasers available that directly act to shrink the oil glands, thereby making pores appear smaller.

Watch the discussion below!

Weigh in: do you exfoliate regularly?

Dr. Goldberg Answers: "Which Facial Is Right for Me?"

With all different types of facials around these days, it is sometimes hard to determine which one is right for an individual's particular needs. Lucky for those in attendance at last month's LIERAC/NewBeauty panel event, one audience member asked dermatologist Dr. David Goldberg to clarify the differences between two main types of facials - photofacials and fractional facials.

So, you might ask yourself, which facial is right for me?

Dr. Goldberg explained that photofacials use an intense pulsed light source to help treat brown spots, redness, and brighten overall skin complexion. Fractional facials, on the other hand, use lasers that are meant to specifically target wrinkles (reduce their appearance).

Watch Dr. Goldberg talk facials in the video below!

Hope you enjoyed!

LIERAC Paris and NewBeauty Magazine Event

On Thursday October 14th, we were excited to join forces with NewBeauty magazine to host an informative event at our flagship location, Phyto Universe, on 58th and Lexington. Despite the evening's "Nor-Easter," we had a wonderful turnout!

The evening centered around a panel discussion moderated by NewBeauty's Katrina Haug-Brown entitled "Advances in Cosmetic Medicine." Prominent industry experts in the fields of: dermatology - Dr. David Goldberg, plastic surgery - Dr. Sharon Giese, and cosmetic dentistry - Dr. Timothy Chase, as well as our very own Education Director, Catherine Raubiet, answered tons of questions from the audience.

Most of the questions asked were collected ahead of time, but some audience members had the opportunity to ask their questions live. Topics discussed ranged from wrinkles, Botox, and liposuction, to scar improvement and teeth correction. We learned that lasers can be used to treat wrinkles, skin doesn't have to become more sensitive once spots are removed, gum lifts can be performed to help treat "gummy" smiles, and there is a big difference between Juviderm (a sugar substance that just fills in) and Botox.

Raffle prizes included: a FREE consultation and 10% off of a service at Dr. David Goldberg's office, a $150 gift bag of LIERAC bestsellers, 3 NewBeauty totes brimming with their magazine, TestTube, and fragrance box.

Prior to, and after the roundtable, guests mixed and mingled with the doctors one-on-one while enjoying Le Poisson wine and hors d'oeuvres.

L-R: Jacqueline Flam-Stokes (Director of Marketing & Sales, Brand Manager), Louise Coolick (Beauty Director of NewBeauty), Dr. David Goldberg, Dr. Timothy Chase, Dr. Sharon Giese, Jenna Muller (Director of Communications for LIERAC Paris)

The atmosphere at Phyto Universe

The panel: Dr. Sharon Giese, Dr. Timothy Chase, Dr. David Goldberg, Catherine Raubiet

Catherine Raubiet answering a guest's question

Audience at the panel discussion

Guests mingling at the cocktail party

Photos courtesy of Ana Schecter, http://www.anaphoto.net/.

LIERAC Paris Joined Forces With QVC To Celebrate Super Saturday 13 In Support Of OCRF

This past Saturday, July 31st, in the Hamptons, QVC held its annual Super Saturday bash, a huge televised sales event in which big name products are offered for very discounted prices. Every year, all net proceeds are donated to the Ovarian Cancer Research Fund (OCRF), to help raise awareness and increase funding available for further research on the disease. The event was hosted by Kelly Ripa and Kim Kardashian. Other guests in attendance included Christie Brinkley and Gayle King.


This year, LIERAC Paris participated in the special day, offering both the Cohérence Age- Defense Firming Day Cream and the Age-Defense Firming Night Cream at half off ($30 as opposed to the regular price of $60). The Night Cream sold out within minutes, but the Day Cream is still available for purchase through the QVC website. LIERAC's own Jacqueline Flam-Stokes did a fabulous job representing the brand on-air.

Jacqueline Flam-Stokes presenting Cohérence on-air at Super Saturday

A little bit about the products featured:


Cohérence Age-Defense Firming Day Cream:

Designed to help firm skin and reduce the appearance of wrinkles. Formulated with ASC III Collagen Accelerating Vectors to stimulate the synthesis of Collagen III, as well as vitamins (C, B5, B6, E), the cream leaves skin feeling firmer, more liftedm and optimally hydrated.


Cohérence Age-Defense Firming Night Cream:

A complement to the Day Cream, the Night Cream contains the same ASC Collagen III Collagen Accelerating Vectors and combination of vitamins, with the addition of potassium and magnesium which act as "wrinkle relaxers," preventing "pillow creases" in the skin. Skin is left smoother and more moisturized.

This event benefitted a great cause and LIERAC Paris was honored to be involved! Did you participate in any Super Saturday deals?

Heatwave Shaves With LIERAC Homme And SPIFF

Yesterday, to ring in the launch of the LIERAC Homme line, the brand held an event at the Duane Reade Look Boutique location at 51st Street (between 5th and 6th Ave.) in NYC. The event was designed to introduce the new products (which include a shave gel, an anti-puffiness eye cream, and a wrinkle repair cream). The launch was a great success! DJ Super Jaimie spun all afternoon long (the event lasted from noon-7 PM) and our sponsors, SPIFF NYC and Muscle Milk, provided straight razor shaves and shoe shines and refreshments respectively. We couldn't have done it without them! Despite the heatwave in NYC, the turnout was great!

All of the brand's representatives wore T-shirts in the LIERAC Homme signature brown color with the slogan "High Performance Skincare For Men" on the back.

Postcards were handed out on the street which entitled the first 250 recipients to pick up a FREE mini-sized shave gel.

A customer gets a shave

Shoe shine!

Thanks to everyone who participated and made this event a success! Special thanks to New York Magazine for listing the launch in their "Events and Sales" section, http://nymag.com/daily/fashion/2010/07/tomorrows_events_and_sales_up_4.html

Stay tuned for future happenings!