LIERAC Paris and NewBeauty Magazine Event

On Thursday October 14th, we were excited to join forces with NewBeauty magazine to host an informative event at our flagship location, Phyto Universe, on 58th and Lexington. Despite the evening's "Nor-Easter," we had a wonderful turnout!

The evening centered around a panel discussion moderated by NewBeauty's Katrina Haug-Brown entitled "Advances in Cosmetic Medicine." Prominent industry experts in the fields of: dermatology - Dr. David Goldberg, plastic surgery - Dr. Sharon Giese, and cosmetic dentistry - Dr. Timothy Chase, as well as our very own Education Director, Catherine Raubiet, answered tons of questions from the audience.

Most of the questions asked were collected ahead of time, but some audience members had the opportunity to ask their questions live. Topics discussed ranged from wrinkles, Botox, and liposuction, to scar improvement and teeth correction. We learned that lasers can be used to treat wrinkles, skin doesn't have to become more sensitive once spots are removed, gum lifts can be performed to help treat "gummy" smiles, and there is a big difference between Juviderm (a sugar substance that just fills in) and Botox.

Raffle prizes included: a FREE consultation and 10% off of a service at Dr. David Goldberg's office, a $150 gift bag of LIERAC bestsellers, 3 NewBeauty totes brimming with their magazine, TestTube, and fragrance box.

Prior to, and after the roundtable, guests mixed and mingled with the doctors one-on-one while enjoying Le Poisson wine and hors d'oeuvres.

L-R: Jacqueline Flam-Stokes (Director of Marketing & Sales, Brand Manager), Louise Coolick (Beauty Director of NewBeauty), Dr. David Goldberg, Dr. Timothy Chase, Dr. Sharon Giese, Jenna Muller (Director of Communications for LIERAC Paris)

The atmosphere at Phyto Universe

The panel: Dr. Sharon Giese, Dr. Timothy Chase, Dr. David Goldberg, Catherine Raubiet

Catherine Raubiet answering a guest's question

Audience at the panel discussion

Guests mingling at the cocktail party

Photos courtesy of Ana Schecter, http://www.anaphoto.net/.

Lierac Paris & NewBeauty Present 'Advances in Cosmetic Medicine'

Beauty lovers, mark your calendars! On October 14th, Lierac Paris and NewBeauty Magazine are coming together for a round table discussion about the latest advances in cosmetic medicine and hot trends in the skincare industry. This one-night only beauty event will be moderated by Katrina Haug-Brown of NewBeauty Magazine, and will feature four of the top industry leaders that you don’t want to miss!

Cocktails and hors d’oeuvres will be served, and each guest will also receive a complimentary gift bag with Lierac Paris products, beauty samples, and a copy of NewBeauty Magazine – all valued at $75!
Guest speakers include Dr. David Goldberg, Dr. Timothy Chase, Dr. Sharon Giese, and Catherine Raubiet.
We hope to see you at Phyto Universe on October 14th!

Register Now!

Vive La France! Bloggers Celebrate Bastille Day At Phyto Universe

Last night beauty bloggers gathered at Phyto Universe in NYC to celebrate Bastille Day (a few days early!) with PHYTO hair care, LIERAC Paris skincare, and Caron fragrances. Guests were invited to learn about products from all brands, including some of our more recent launches. Experts were on hand to offer up their knowledge and everyone had a chance to mingle with fellow bloggers while munching on some delicious French delicacies (complete with cheese and paté, bien sur!). Live band, "The Hot Club of Hell's Kitchen," played French tunes in the background.

The night also included a mini French lesson, courtesy of Laurel Holland and the Alliance Francaise, in which bloggers learned beauty-related words and phrases associated with skin and hair, as well as hair care and skincare tips from celebrity stylist and salon owner, Julien Farel, and LIERAC's Director of Education, Catherine Raubiet.

Catherine provided great tips while highlighting some of the differences between the ways Americans and the French view skincare:

• Start early with skincare - Get regular facials as early as the teenage years. Americans view getting facials as a luxury, while the French see it as necessary for proper grooming.
  
  
• Use minimal makeup - keep makeup light! Cosmetics are intended to enahance beauty, not act as something to hide behind.
  
  
• Keep it gentle - Though Americans embrace more aggressive procedures (such as microdermabrasion, lasers, and peels), the French prefer more holistic approaches to skincare, with more of a reliance on botanics.
  
  
• Skincare regimen - It's important to maintain a proper skincare regimen including cleansing, moisturizing, and toning, in the morning AND at night. Also, exfoliate and use a mask at least once a week.
  
  
• Body care - Americans tend to forget about taking care of the skin on their bodies (just focus on moisturizing the face), but keeping the body hydrated is just as important!
  
  
• Minimal cosmetic surgery - Plastic surgery is much more common in the US than in France. The French prefer the use of non-invasive topical treatments.
  
  
• Approx. 30% of skin ages due to genetics....70% is in your control!

  
  
  Everyone had a great time at 'le soirée' (we ended up with more attendees than expected...the more the merrier!). A fabulous night indeed!

  
  
  Photos!

  
  
  

  
  
  

  The experts! Julien Farel and Catherine Raubiet

  
  

  
  
  
  
  

  The band

  
  
  

  
  
  

  
  
  

  
  
  

  
  Caron's Diane Haska and Lauren of Everyday to Runway
  

  
  

  
  

  
  
  A big MERCI to all who came out to Phyto Universe!