Conquering Cellulite: LIERAC Paris Celebrates Over 30 Years Of Research And Development

Cellulite may be an inevitable woe for many of us, but did you know that LIERAC Paris has spent more than 30 years studying the causes and methods of its treatment? That's right folks, we mean business!

Here are some highlights to better acquaint you with LIERAC's involvement:

1982: Phytophyline is introduced as the 1st intensive treatment for cellulite, based on our famous synergy of Alchemilla, Ivy, and Horsetail.


1995: Body Lift range begins with 1st "anti-orange peel skin" product, boasting 7% Active Caffeine.


2000: Body Lift 10 is introduced with a record-breaking 10% concentration of Active Caffeine.


2004: Ultra Body Lift 10 breaks onto the scene combining 10% Active Caffeine with aspartame.


2009: Morpho-Slim is born. The formula combines 7.5% LIPO-REVERSE® technology with 1% brown algae extract and 4% oat polysaccharides. The LIPO-REVERSE® complex is composed of both Active Caffeine and Glaucine and directly targets cellulite, firming the problem areas. Brown algae helps in the process of lipolysis, the breakdown of fat cells (which we don't want!). Additionally, oat polysaccharides have an immediate tightening effect on the skin. This product is intended for mature cellulite.


2010: Introduction of Morpho-Slim Stomach & Waist to specifically target cellulite in these regions.

And we're not through! Have you tried any anti-cellulite products before?

Heatwave Shaves With LIERAC Homme And SPIFF

Yesterday, to ring in the launch of the LIERAC Homme line, the brand held an event at the Duane Reade Look Boutique location at 51st Street (between 5th and 6th Ave.) in NYC. The event was designed to introduce the new products (which include a shave gel, an anti-puffiness eye cream, and a wrinkle repair cream). The launch was a great success! DJ Super Jaimie spun all afternoon long (the event lasted from noon-7 PM) and our sponsors, SPIFF NYC and Muscle Milk, provided straight razor shaves and shoe shines and refreshments respectively. We couldn't have done it without them! Despite the heatwave in NYC, the turnout was great!

All of the brand's representatives wore T-shirts in the LIERAC Homme signature brown color with the slogan "High Performance Skincare For Men" on the back.

Postcards were handed out on the street which entitled the first 250 recipients to pick up a FREE mini-sized shave gel.

A customer gets a shave

Shoe shine!

Thanks to everyone who participated and made this event a success! Special thanks to New York Magazine for listing the launch in their "Events and Sales" section, http://nymag.com/daily/fashion/2010/07/tomorrows_events_and_sales_up_4.html

Stay tuned for future happenings!

The Best DIY Beauty Booster: Self-Confidence!

Have you ever looked in the mirror after a killer work out and felt incredibly sexy despite the sweat pearling down your face? How about the feeling you get after receiving an unexpected compliment on your new hair cut? It feels amazing.
Makeup and skincare can surely pull their weight at making us feel and look great, yet confidence can be one of the best beauty accessories. Here are some non-makeup ways to get your inner-glow on:

• Shoulders Back, Chin Up! Good posture is the key to elegance, grace and strength, not to mention it will make you look slimmer in seconds. Roll back your shoulders, suck in that tummy and look dead-ahead - you'll feel and see an immediate difference.

• Break a Sweat. Exercise is proven to boost confidence, reduce stress and help maintain weight. Now why did you skip last night's Zumba class again?

• Play with Color. According to a study at the Nottingham Trent University in England, "after coloring their hair, women were much more likely to ask for a raise, challenge their boss, or put their foot down when confronted by a coworker."

• Don't Overanalyze Every.Little.Thing. Women are known to read into every emotion, every decision, every word. Take charge of a situation and be determined, don't mull over every consequence - you will feel empowered and capable.

How do you up your confidence? Do you have a winning outfit that never lets you down? Do you have a personal confidence mantra? Let us know!

3 Steps To A More Radiant Complexion With Microabrasion

The key to healthy, beautiful skin lies within exfoliation. It is vital to strip the skin of dead cells in order to reveal a more youthful complexion. In order to help clarify the way to go about beautifying the skin, Lilia Tourmaine, the in-house aesthetician at Phyto Universe, has offered up a 3-step treatment plan. She recommends following these steps twice a week to help rejuvenate the skin.

STEP 1: EXFOLIATE

After wetting the face and neck with water, use circular movements to apply LIERAC Paris Microabrasion to the area. This helps to remove dead skin cells and improve the skin's texture and radiance. It also sets the skin up to better absorb further product.

STEP 2: REJUVENATE



Rinse the skin completely and pat dry. Follow with LIERAC Paris Concentré Mésolift Radiance Serum which adds essential vitamins and minerals to rejuvinate dull or tired complexions.


STEP 3: HYDRATE



According to the particular skin conern, apply a moisturizer to the exfoliated areas. This serves to hydrate and reintroduce important nutrients.


It's sometimes easy to forget about our skin's need for exfoliation, but hopefully these steps were a bit helpful. How often do you generally exfoliate?

LIERAC Paris: A Leader In Anti-Cellulite Research

Cellulite isn't the most glamorous issue to deal with, but fortunately no one has to suffer alone. A gender-specific condition affecting 90% of women, cellulite results from fat storage occuring in the hypodermis (the deepest skin layer), along with water retention and aging of the connective tissue. When there is an imbalance between the processes of fat storage and release, and fat cells increase in volume. As a result, collagen fibers form rigid capsules over the fat cells, causing skin to adopt the characteristic dimpled look - not so pretty!


Lucky for us girls, LIERAC has long studied how cellulite comes to be, as well as how to treat the condition. In 2004, the brand released Ultra-Body Lift 10, a concentrate that directly targets cellulite and water retention. LIERAC introduced Active Caffeine (a 10% concentration) into the product's formula. The caffeine works along with phospholipids to reduce the accumulation of fat. In addition, Ultra-Body Lift 10 contains licorice, an ingredient rich in flavonoids that has anti-water retention and anti-toxin properties. Together these ingredients magically work to recontour the appearance of the skin, reducing unsighlty dimples and aiding drainage for a more comfortable feel.

Apaisance: Redness Relief For Seasonal Allergies

Spring brings warm, sunny weather and beautiful flowers, but, for many, one unfortunate corollary of this season is allergies. And they can be bad!! A lot of individuals find themselves battling with red, runny, itchy noses and eyes. As pollen starts causing discomfort, enter LIERAC Apaisance onto the scene!

Apaisance is a creamy emulsion that works to moisturize and soothe skin that is prone to redness and broken capillaries. Its unique formula contains green reflecting pigments that target and camouflage red areas directly, essentially acting to conceal those "problem" spots (i.e. around the nose and cheeks). The cream is suitable for even the most sensitive skin, too - it helps reduce any apparent inflammation.

Clinical results have shown:

88% Reported immediate and significant anti-redness results

79% Reported the diminished appearance of broken capillaries

50% Reported Immediate reduction of inflammation

*Study of 30 people, ages 24-76, over the course of 4 weeks

Don't suffer this season!

When Lip Gloss Just Isn’t Enough

By Andrea Arterbery


The one body part that I’m always sure to take care of (besides my hair (yes, I realize that it’s not really a body part, but I consider it to be one since it’s attached to the rest of me) and skin) are my lips. So, I find it slightly appalling that there are women in walking around here in New York with super dry lips and simply coating them with a gooey layer of lip gloss. Gross!


Now, don’t get me wrong, I love lip gloss just as much as the next girl, but I think it’s important to prep your lips before applying any type of gloss, lipstick or stain. Besides plain old Vaseline petroleum jelly, one of my favorite products to prep my lips with is the Lierac Coherence Lip Cream. Don’t be fooled by the name! Not only does it provide a little bit of plumping action and diminish wrinkles, but it’s the best base you can use on your lips in this harsh cold weather to keep them moisturized. You can also wear it plain and not worry about it leaving any type of weird, sticky residue behind. Wishing lovely lips to you all!