Stay Young, Go Goji!

We usually think of aging and wrinkles as a problem that arises in our 40s or 50s, and as a problem to tackle once it arises. However, the key to longer-lasting youthful skin is protecting our skin before the wrinkles appear, and to treat them effectively as soon as they start to appear.

In our 30s, our skin's cells start producing less of the cellular energy it needs to stay supple and young. This slowed-down energy production leads to the appearance of fine lines and wrinkles, but with the correct treatment to prevent this energy breakdown, the first signs of aging can be delayed.

This is why Lierac has created two moisturizers that not only correct early wrinkles, but also help prevent them: Initiatic Fluid and Initiatic Cream contain a high-tech pentapeptide, that counterbalances the decline in energy production, and our newest star ingredient: Goji berry.

Goji berry, also known as the "fruit of longevity", has powerful anti-aging properties. Lierac uses the Lycium Barbarum variety, originating in Tibet.

Goji berries boast a wide range of incredible benefits for your health and skin. They contain 500 times more Vitamin C than oranges, over 12 times more protein than apples, oranges or strawberries, and are chock-full of trace elements, vitamins, polysaccharides, and amino acids.

But perhaps the Goji berry's most impressive and beneficial quality is its powerful antioxidant action: it has the highest antioxidant value on the ORAC scale (Oxygen Radical Absorbancy Capacity). Eating foods high in antioxidants, like Goji berries, may slow down the aging process. It does this by minimizing damage to your cells from free radicals, that injure cells and damage DNA. By doing so, antioxidants help reduce the risk of some serious diseases.

Here are some other interesting facts about the benefits of Goji berries:

- Over time, people have used Goji berries to treat common health problems like diabetes, high blood pressure, fever, and age-related eye problems.*

- The Vitamin A in Goji berries is known for its anti-aging benefits, and helps boost immune function, protect vision, and may even help prevent heart disease. Some research suggests that Goji berry extracts may boost brain health and may protect against age-related diseases such as Alzheimer's.*

- Goji berries are the perfect snack: there are only ninety calories in a quarter cup of fresh Goji berries, and they provide a lot of Vitamin C, minerals, and protein for such a low calorie snack food. The high protein content of the goji berry also makes it more filling that most fruits.

Now it's your turn - what is your anti-aging secret?



* Sources: www.tibetauthentic.com, www.webmd.com, www.associatedcontent.com, www.gojigourmet.com