Yesterday, to ring in the launch of the LIERAC Homme line, the brand held an event at the Duane Reade Look Boutique location at 51st Street (between 5th and 6th Ave.) in NYC. The event was designed to introduce the new products (which include a shave gel, an anti-puffiness eye cream, and a wrinkle repair cream). The launch was a great success! DJ Super Jaimie spun all afternoon long (the event lasted from noon-7 PM) and our sponsors, SPIFF NYC and Muscle Milk, provided straight razor shaves and shoe shines and refreshments respectively. We couldn't have done it without them! Despite the heatwave in NYC, the turnout was great!
All of the brand's representatives wore T-shirts in the LIERAC Homme signature brown color with the slogan "High Performance Skincare For Men" on the back.
Postcards were handed out on the street which entitled the first 250 recipients to pick up a FREE mini-sized shave gel.
A customer gets a shave
Thanks to everyone who participated and made this event a success! Special thanks to New York Magazine for listing the launch in their "Events and Sales" section, http://nymag.com/daily/fashion/2010/07/tomorrows_events_and_sales_up_4.html
Stay tuned for future happenings!
Shoe shine!
Thanks to everyone who participated and made this event a success! Special thanks to New York Magazine for listing the launch in their "Events and Sales" section, http://nymag.com/daily/fashion/2010/07/tomorrows_events_and_sales_up_4.html
Stay tuned for future happenings!
Looks like a lot of fun!
ReplyDeleteWow…. That is pretty awesome. This post makes us understand that skin care really matters not only for girls but for boys too. Wrinkle Repair cream is great to show miracles on aging skin. Fantastic!
ReplyDeleteAnonymous, it was a blast!
ReplyDeleteMichelle, I'm so glad you enjoyed the post! Everyone, men AND women, needs to take care of their skin. So important!